Maker's Mark 2026 · Hoosier Park

Objective

Develop a more elevated, visually dynamic Maker's Mark creative direction for the Hoosier Park wall — rooted in Derby and horse-racing culture while delivering a stronger, more premium brand moment than the current asset approach.

Background

The current wall has historically featured Woodford Reserve and is now being considered for a full Maker's Mark takeover. Existing creative references shared to date feel flat and do not create the kind of premium, high-impact visual moment desired for the space.

Creative Direction

Explore a fresh direction that stays connected to horse racing and Derby territory — feeling premium, ownable, and visually compelling. Creative must work within the context of Hoosier Park as a long-term branded environment and improve upon the current approach while remaining practical for production.

Scope

Initial creative exploration
Presentation of 3–4 initial directions
Refinement of 1 selected route
Up to 2 rounds of revision
Final production-ready files

Timing

Wks 1–2

Kickoff + initial creative exploration

Wks 2–3

Direction selection + refinement

Wk 4

Revisions + final delivery

Target final delivery: week of May 5, 2026

Space Reference

Current wall creative in-situ · Hoosier Park · Reference only

Any material expansion in scope or additional deliverables can be quoted separately as needed. Timeline is estimated from kickoff / receipt of final inputs.

$2,500

Project Estimate

3–4

Week Timeline

3–4

Initial Directions

Project
Estimate

Catana Consulting LLC

April 10, 2026

Prepared For

Lindsey Hook

Field Marketing Manager – IN, MN, ND, SD, NE

lindsey.hook@beamsuntory.com | p: +1.765.729.2727

Estimate No.

CC008

Maker's Mark · Hoosier Park 2026

Date Issued

April 10, 2026

Valid for 30 days

Description	Qty	Rate	Amount
MM x Hoosier Park — Custom Creative Development + Final Production Files Maker's Mark wall creative direction for Hoosier Park. Includes initial creative exploration, direction refinement, revision rounds, and final production-ready deliverables.	1	$2,500.00	$2,500.00

Subtotal$2,500.00

Project Total$2,500.00

What's Included

Up to 4 initial creative directions

Up to 2 rounds of revision

Refinement of 1 selected route

Final production-ready files

This is an estimate, not an invoice. Any material expansion in scope or additional deliverables will be quoted separately prior to proceeding. Timeline of 3–4 weeks begins at kickoff / receipt of final inputs. Target delivery: week of May 5, 2026.